Breaking Free from Myths, Manipulation and Misperceptions
Uses uses examples from entertainment and print media sources to illustrate common advertising techniques.
During six (6), class sessions, students will:
- Receive valuable health education
- Compare tobacco industry lies with factual health information,
- Critique various examples of tobacco advertising, and
- Develop a positive, non-smoking “advertisement” of their own.
Demonstrates tobacco industry advertising campaigns to recruit new smokers.
Increases students’ ability to recognize the advertising techniques of:
- normalization
- glamorization
- branding
- promotion
- frequency
Promotes and supports social norms that delay early initiation of tobacco & marijuana use.
Provides students with accurate health information related to tobacco & marijuana use and health consequences.